“Generation Rx™” Pits Teens Against Prescription Drug Abuse  July 1, 2006

Confronting a national epidemic, interactive program uses familiar video-game technology to reach a tech-savvy teen audience Potomac, MD: WILL Interactive, Inc., the Potomac, MD-based leader in virtual experience behavior modification gaming, has created Generation Rx™, an interactive gaming simulation, in collaboration with Kentucky River Community Care, Inc. (KRCC), a private non-profit organization dedicated to mental [...]