Confronting a national epidemic, interactive program uses familiar video-game technology to reach a tech-savvy teen audience

Potomac, MD: WILL Interactive, Inc., the Potomac, MD-based leader in virtual experience behavior modification gaming, has created Generation Rx™, an interactive gaming simulation, in collaboration with Kentucky River Community Care, Inc. (KRCC), a private non-profit organization dedicated to mental health. A high-tech “choose-your-own-adventure” program with serious consequences, Generation Rx™ was developed to tackle the devastating national epidemic of prescription and over-the-counter drug abuse among 12-17 year-old youth.
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