Mashable Business just published a profile of WILL!
Big Idea: WILL Interactive develops Virtual Experience Immersive Learning Simulations (VEILS), which are interactive movies that force users to make serious decisions as a learning experience.
Why It’s Working: With more than 70 games on topics including the military, financial decision-making and youth education, WILL Interactive has developed a new form of educational and therapeutic media.
Walk in the shoes of a soldier on the battlefield or learn how to avoid foreclosure in a precarious housing market — if you make a mistake, simply start the game over.
WILL Interactive has found a way to encourage game players to solve real-world problems using interactive role-playing games.
Read the full article here.