Archive for the ‘Education’ Category


Teens Make Drug Decisions in Game  November 29, 2006


The Lexington Herald-Leader writes an article about WILL’s Generation Rx: “Prescription drug abuse, a major problem in Eastern Kentucky, has now become a national public health issue, Mathews said. ‘Through this new interactive program, we now hope to lead the nation in demonstrating a new way to involve teenagers in avoiding future drug abuse,’ he [...]



Shoot ‘em Ups with Life-Changing Lessons  November 8, 2006


Yahoo! Tech writes an article about video games that teach kids life-changing lessons including WILL’s Generation Rx in its list of serious games: “It’s not just about shoot ‘em ups, though. It’s called decision training, and Will Interactive takes the gameplay a step further by using real actors and movie scenarios in its games such [...]



Serious Game To Address Drug Abuse In Children  August 29, 2006


Serious Game Source writes an article on the seriousness and effectiveness of WILL’s Generation Rx: “Generation Rx was designed to improve critical thinking, judgment and decision-making, and uses WILL Interactive’s patented VEILS (Virtual Experience Immersive Learning Simulations) technology, which the company notes has been proven effective in changing behavior and enhancing positive decision-making.” Read the [...]



“Generation Rx™” Pits Teens Against Prescription Drug Abuse  July 1, 2006


Confronting a national epidemic, interactive program uses familiar video-game technology to reach a tech-savvy teen audience Potomac, MD: WILL Interactive, Inc., the Potomac, MD-based leader in virtual experience behavior modification gaming, has created Generation Rx™, an interactive gaming simulation, in collaboration with Kentucky River Community Care, Inc. (KRCC), a private non-profit organization dedicated to mental [...]



NPR Interview with WILL CEO Sharon Sloane  June 26, 2006


Sharon is interviewed by Morehead State’s Chuck Mraz on NPR.



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