Archive for the ‘Health Care’ Category


Customer Service Training Meets the 21st Century  June 28, 2007


by Tom Urtz
as published in eHealthcare Strategy & Trends
Every marketer’s playbook includes a chapter on customer service.
Remind the public of your philosophy. Recount warm deeds. Highlight delighted patients. And if the satisfaction rating agencies have good things to say, consider going public with the data.
On the tactical front, these moves are all appropriate. But step [...]



Putting Compassion Back Into Patient Care Through Virtual Experience Technology  March 28, 2007


WILL Interactive, Inc. and Washington Hospital Center Collaborate on
New Simulation Learning Game, “Anatomy of Care”
WASHINGTON, D.C., March 28, 2007 – Potomac, Md.-based WILL Interactive, Inc., a leader in virtual experience behavior modification gaming, is partnering with Washington Hospital Center, the largest hospital in the District of Columbia, to create a Virtual Experience Immersive Learning Simulation® [...]

Posted in Health Care