In 1998, WILL Interactive, Inc. invented and patented a behavior change and performance improvement methodology where users become the lead character in an interactive movie simulation. Users make decisions, see consequences of their choices, alter storylines and experience outcomes.
Since the release of its first product, WILL has become a force in the interactive training market. WILL Interactive is the pioneer for a new genre of education and entertainment media known as the virtual experience.
ONLY WILL programs allow users to walk in other people's shoes, see themselves as others see them, practice decision making and experience the real life consequences—all in the safety of cyberspace.
WILL products have been universally applauded by—and received unsolicited testimonials from—government/military leaders, teachers, adult learners and academicians of national stature.
WILL programs "get real." WILL research has been presented to meetings of the American Medical Association and American Psychological Association, as well as over 100 education and training conferences.
ONLY WILL holds the patent for the interactive behavior modification process that has been shown in independent studies to improve individual's knowledge, attitudes and behaviors.