The Road

The Road - poster
Candicehoward c06e13af2a59dcd7657a1e46d98d5afd2b3b32bdfc9d971e51fc462b466989d4

This is you, Candice Howard

Candice Howard is a new, direct-market farmer who uses sustainable practices on her 20-acre farm. She and her husband must navigate decisions about the application process and finding a certifier.

Brucebaxter d02d7fd86238351f9909f1858eb4ddac26e593a8c35861d2c7f3589b6283d907

This is you, Bruce Baxter

Bruce Baxter is an established fourth-generation wholesale farmer who runs a larger operation on a 250-acre plot. He faces challenges about best practices for transitioning fields, and preparing for the first inspection.

The Road - poster


Let’s face it: no one wants more paperwork in their lives. This is often the first barrier in the organic farming certification process. Navigating applications, the organic system plan, and the roles and relationships of certifiers, inspectors, and producers is daunting and it’s hard to know which step down this road to take first.


The Road to Organic Certification breaks the certification process into manageable steps. We meet the challenges of the certification process by confronting each of them directly. Learning objectives include the basics of transitioning to NOP/Organic Certification, finding certifying agents, preparing for inspections, and keeping proper records.



Don't take our word for it. Try some of it for yourself.

Program Synopsis

The Road to Organic Certification examines the early steps involved in the Organic Certification Process. The goal of this program is to remove common roadblocks transitioning farmers often face as they begin the certification process, and condense the barrage of information into a simple but informative interactive tool.



The Road to Organic Certification is part of the NOP’s Sound and Sensible initiative to educate farmers about the organic certification process. The Path to Sound and Sensible Organic Inspections is a companion piece that follows an inspector through the challenges they face in the inspection process.


Blended Learning


The Road to Organic Certification is an intimate interactive journey that gives users the chance to walk in the shoes of two farmers at very different stages of their career. After watching a cinematic introduction, users are led to an interactive main menu where characters come to life and explain the learning points unique to each of their modules.

In addition to the live action video and branching virtual experiences, users encounter blended learning features that combine video and text animation to learn about various stakeholders in the organic certification process. Other special features include a self-guided topic menu, worksheets, job aids, reference materials, and options to bookmark and print text boxes.


I wanted to personally say how very impressed I am – I recall back to when WILL first demoed a solution for us, and I never ever imagined it could be so beautifully and spot-on tailored to our needs. You guys are phenomenal.

– USDA Official